Inspired by the timeless style of the 1950s barbershop and its spiritual founder, Willy Uppercut OShea, Uppercut Deluxe is a modern, yet traditional approach to mens grooming. An Australian born brand proudly made with only the finest ingredients, Uppercut Deluxe delivers a core range of high quality grooming products for men without all the fancy embellishments of salon brands.

The brand was built by the creative brains, passion and hard work of Luke Newman and Steve Purcell, childhood friends with a love for barbering, surf and skate. With a mutual thirst to work in an environment that reflected who they were, and to create a welcoming place for guys to come and just hang out… the guys opened their own shop.

Uppercut was born through a frustration of using mediocre products that didn’t suit the vibe of their shop; products that were geared towards the man’s wife rather than the man himself fueled the boys to create something they would use and be proud to promote. They experimented with different formulas alongside their chemists for over a year before they were happy with their first product, the “Deluxe Pomade”.

The brands namesake stems from Newman’s Grandfather Willy OShea who was an old boxer from the Jimmy Sharmans boxing troupe that toured rural Australia during the great depression. It was only fitting that they incorporate his nickname “Uppercut” into the brand.

With a growing demand worldwide, Uppercut Deluxe has maintained their company ethos set by Willy Uppercut OShea, that a hard beginning maketh a good ending. Today Willys legacy lives on through Uppercut Deluxe, in the commitment creating the highest quality products that will go the distance and give you that knockout look!